Latest Articles By Content Ignite
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Unlocking Revenue Potential: Exploring the Demand Mix in Content Ignite’s Insights Hub
Content Ignite's Fusion platform introduces the Demand Mix feature within its Insights Hub, offering publishers a comprehensive view of how various demand sources contribute to their revenue.
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Maximise Your Ad Revenue: Unlocking the Power of Ads.txt Insights in Content Ignite’s Fusion Platform
A crucial component in digital monetisation on desktop and mobile web is the ads.txt file—a simple yet powerful tool designed to combat ad fraud and enhance transparency in programmatic advertising. Recognising its significance, Content Ignite has developed the Ads.txt Insights feature within its Fusion Platform, empowering publishers to optimise their ads.txt files effortlessly.
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Enhancing User Experience and Ad Revenue: A Deep Dive into Content Ignite's Core Web Vitals Hub
Content Ignite has developed the Core Web Vitals Hub, a comprehensive tool within its Insights Hub, designed to help publishers monitor, analyse, and optimise these vital metrics.
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Content Ignite's Opinion on Google Cookie Update
Google’s recent decision to abandon its plan to phase out third-party cookies in Chrome marks a significant shift in the company’s approach to online privacy and advertising. In fact, it is a complete U-turn on their position in recent years.
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Identify and Resolve Monetisation Issues Efficiently with Content Ignite's Diagnostics Hub
The Diagnostics Hub is designed to highlight and address issues that can affect monetisation. Leveraging years of experience in ad tech, Content Ignite has developed this tool to detect and remedy problems in collaboration with publishers.
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Maximise Your Site’s Potential with Content Ignite’s Health Score Hub
The Health Score Hub provides an overall assessment of a publisher’s site health through a detailed analysis of key metrics. From tag health to latency and revenue performance, it helps publishers quickly identify areas of concern and take immediate action to enhance site efficiency.
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